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Bold Change Management Does Not = Skilled
10 questions change leaders must answer before shaking things up

We’ve had quite a few discussions in our office over the past few weeks: the importance of getting the word out so your efforts aren’t essentially a billboard in the basement; whether any attention is good attention (a variation on the ‘quantity is not necessarily quality’ theme); and the topic of this blog regarding bold strokes versus effective and skilled ones.

Billboard in the Basement

The first one is obvious: whether it’s a blog, advertisement, article or a website about your product or service, creating it is merely part I. Ensuring the news reaches its intended audience is part II, and something all too many businesses and organisations neglect.

I recently posted this article on my Facebook account, which indicates only 46% of small businesses today have a website. Some can make the argument that they’re ‘not that kind of business’, but even if it’s something as simple as a 5 page website (Home, About Us, Products, Services, Contact Us), it’s a necessary component in a 21st Century world. And if you’re into that, it’s a sustainable/green choice by cutting down on unnecessary paper. Don’t scrimp on the decision to reach an unlimited audience by doing away ith this important step, and supplement it with a LinkedIn profile, Twitter and/or Facebook — just to name a few options. You don’t have to employ every social networking gizmo which comes down the pike (this leads to my second point), but these options can be cost-effective and beneficial to your bottom line.

Quantity is Not Necessarily Quantity

This one should be obvious, but isn’t. When making a decision to use
one of the social networking tools available, take the time to ask
yourself if the information is truly relevant. We’ve all seen the
tweets or Facebook updates (LinkedIn doesn’t tend to meet with the same
level of abuse) which inform us of every breath an entity has taken
that day. Indeed, initially this may lead to attention — even numbers —
but over time it wears thin and one can lose credibility. The idea that
any attention is good is tantamount to crying wolf, and resembles what
SPAM became for email.

Bold Change Management Does Not = Skilled

This article arrived in my inbox today from ConnectIT USA. Anyone who knows me knows I receive several hundred emails daily, including dozens of periodicals, whitepapers, etc. in connection with my business — or just personal interest. I make this known to put my endorsement of ConnectIT USA in context. Rarely does it transmit information without value. I always make a point to get to their materials sooner than later.

So what’s the thrust? Nothing earth-shattering, but a nonetheless
poignant reminder about leadership style or strategy. In a world where
hubristic ‘BSDs’ can be lauded as visionary — and if you don’t know
what those three letters stand for, ping me — many are taking a closer
look at strategies which are not just bold, but sustainable. Playing
king for a season may yield positive results, but a change agent must
also exercise true skill to achieve meaningful long term results.

According to Dr. Carol Kinsey Goman, an HR Columnist for Troy Media
Corporation and the author of the article, there are 10 questions
change leaders must answer first before shaking things up. Go ahead and
take a look at her suggestions. The second part of her article will appear in the next issue.

Agree, disagree, indifferent? What are your thoughts?

Doña Keating is President and CEO of Professional Options (www.professionaloptions.org), a prominent innovator in the policy and consulting industry which creates solutions for businesses, organizations and governmental agencies. She is also a principal in K2 Strategic Solutions (www.k2strategic.com), a new partnership between Professional Options and Keating Consulting Service which provides technology and management consulting.

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