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No Wonder You're Not Selling Any Business

Harsh, eh? Yet another article came across my desk which sparked interest and conversation in the office. Within it, Colleen Francis indicates that a good voice mail should be prepared, delivered confidently, and no more than 30-45 seconds. And of course, get to the bloody point within the first 30. She doesn’t quite say it that way but the thrust is there.

What should your voice mail contain aside from the obvious name and company affiliation? Tell them why you’re calling and how they came about your contact information as a reference. If you need help or have a question, ask for it briefly so the respondent can prepare before returning your call. If you have something to offer, establish context and why they might be interested. If you’re playing phone tag, leave a bit more information each time to keep the strategy on the table so all parties are aware of potential benefit.

You get the drift…which frankly, I find obvious. Leaving too little data to be coy or lure is likely to backfire. Many of us are busy and need to establish value so we can use effective time management skills for important matters. Leaving too much might work or it could cause your voicemail to be curtailed, leaving you to again explain your purpose in a return call.

And then there are telemarketers; another story for another time. Meanwhile, stay tuned for an update by Francis on the top 8 voicemail sins many are committing. Which brings us back to the adage that technology is only as effective as the people using it.

Dona Keating's picture
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