Sandy Scott knows that some of her potential customers may be uneasy to talk to her about their needs. As a Legal Shield associate, one of the topics she discusses is a will.
“A will is something people don’t like to talk about often times,” she said.
To put their mind at ease, Scott came up with a creative idea. At a couple of trade events where she had a booth, she handed out flyers that had a tea bag stapled to them. The flyer compared a will with the notion of writing a “love letter” by thinking about loved ones ahead of time.
“I try to put people at ease from the get-go (with the tea bag) — sit back and relax and think about writing love letters to a loved one, because that’s what the will is really doing,” she said. read more »